MLM Training From:
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MLM Money 4 U |
5 Ways to Make Your MLM Website Stand Out on the
Net
By Linda Locke
1. Tell your own story.
The web can be an impersonal place. People can't see you or hear you and all
they know about you is what you include on your website about yourself. The
only personal information most people include on their MLM site is their
name, phone number and e-mail address. That's not much to base a
relationship on, is it?
So one obvious way to differentiate your site from all the others is to
include more personal information about yourself -- in other words -- tell
your story. After all, people like to do business with people that they like
and trust and can relate to.
So go ahead and include a picture of yourself on your site. Tell them why
you chose your company, what you like about the products and the results
you've had with the products and your MLM background. If you have an
extensive MLM background or professional credentials be sure to include that
information too, along with anything else that is special about the services
you offer or the system you use.
Special Tip: If your MLM company only allows you to refer prospects to the
company site, you can still put up an Introductory Profile page of your own
and link it to the company site. Just include the information above about
yourself and keep it generic.
2. Use a theme or target a niche market.
Using a theme or targeting a niche market as a foundation for your site is
another way to make it really stand out from the crowd. What’s a good theme
or niche? Here’s some ideas to get you started. Some niche markets are: stay
at home moms, downsized middle managers, women, men, generation Xers, baby
boomers, seniors. Some themes are: boating/sailing, auto-racing,
mountain-climbing, sports.
Special Tip: Pick a niche that you are a part of - this will make it easier
for you to figure out what that group’s needs and wants are and also make it
easier for them to identify with you.
3. Publish a regular newsletter with valuable information.
Offering a free newsletter is a great way to keep in touch with people that
visit your site. Make sure your newsletter has a good focus and theme and
excellent content. Make it clear to your visitors that you are offering more
than just a regular sales pitch. Make it easy to subscribe and be sure that
you stick to a regular publishing schedule. If you need articles for your
newsletter, here's where you can find some to use:
http://www.mlmtalk.com/resource.html
Special Tip: If you need a list service for your newsletter check out
egroups.com or onelist.com.
4. Use a domain name.
There is no doubt that using your own .com domain name for your site will
increase its effectiveness. Using a domain name makes your site look more
professional and is easier for people to remember. Unfortunately, a lot of
people on the net have a perception that people who use these free websites
to host their site are not as professional or as credible as those with a
domain name of their own. After all who would you have more confidence in:
someone with a site named yoursite.com/~sites/10666 or one called
toyourheath.com. Unfair as it might seem, this is not a image that you want
to project. People will wonder why you can't afford your own domain site.
Also free sites often require you to have banner ads for other companies on
your site or have annoying popup ad windows open on top of your page.
Special Tip: Be sure to pick a name that is easy to say and understand over
the phone.
5. Do some market research.
Simply go to your favorite search engines and search for as many MLM
websites as you can find. Then go to each website and look it over and write
down what you like about the site. Then use this list to create and/or
modify your own website. You can't copy sites of course, but you can get
good ideas that you can improve or change and make your own.
Linda Locke is the Webmaster and Editor of the MLM Woman Newsletter. Visit
her site for over 100 articles of interest to network marketers at:
http://www.mlmwoman.com
