How To Make The Most Out Of Your Next Company Convention

by David Ledoux, Founder ILOVEMLM.com

My hands hurt from clapping and my voice was raspy and sore from yelling and screaming. Adrenaline shot through my body like hillbilly moonshine. I had been crying and laughing and cheering off and on for over an hour.

No, I wasn't at an AC/DC concert. It was 1988. I was at my first ever network marketing convention. More than 6000 people were packed into a convention center and I had never seen or experienced anything like it in my life.

Have you had a similar experience? Here we are in the magical age of the internet, and yet nothing, and I mean NOTHING can replace the intense emotions generated at a major company function.

In his landmark work, "Personal Coaching For Results" author Lou Tice wrote about the 4 modalities of belief system modification. All 4 methods of change are activated at a large convention. Perhaps that is why all of the truly great network marketing companies get their troops together at least once a year. They know the inherent transformational power of the group dynamic.

Here are 5 Key Ideas to make your next convention experience truly magical.

1. Documentation beats conversation.

Invest in a digital camera, and extra batteries and flash memory. Fill that baby with hundreds of photos. Get group shots, shots with leaders, shots with celebrities, speakers, management, upline, everyone! With online storage so cheap (or free!) you can create online photo albums that PROVE that you and your team are having fun! Use the link in sig files, email newsletters and on websites.

2. Storm The Stage

At the end of the conference, drag your entire downline onto the stage before they tear it down. Get photos of all your gang at the podium. Dream build and give them the view of what it feels like to be up there in front of hundreds or thousands or tens of thousands of seats. Let their DNA soak up the experience so their subconscious brain can work on the memories. Email them the photos, and constantly reinforce the desired behavior. "Remember how great it felt to be up there? Next convention let's make sure we get you up there for real accepting your award!"

3. Promote The Next Event

Make sure you have a calendar, day timer, Palm Pilot etc with you at all times. Every time you run into your downline, pull out the calendar and start booking 3-way calls, conference calls, team events, home meetings etc with them. Everyone will leave the conference excited. It's up to you to fill the next 2-3 weeks with appointments so your team converts that excitement into momentum.

4. Share The Excitement

I always schedule a Post-Event Team Conference Call the day or so after so everyone in the organization who missed the convention can catch the fever. Get testimonials, hand outs, and incorporate a battle plan moving forward so everyone hits the ground running. The 30 days immediately following a major function are extremely valuable if you get everyone into action.

5. Tap The Top 50

I send 50 postcards from the event to my Top 50 prospects. Use a postcard from the host city if possible. Here's what I wrote on my last batch.

"Dear Frank, Greetings from Houston! I just learned 3 new ways to make an extra $5000 a month. Do you want to know a secret? Call me as soon as you get this! - David"

I got 12 calls from the 50.... isn't networking great? :)

Remember, he or she who has the most people at a major function wins.... the power of a convention to magically transform not just your belief systems, but the belief systems of your entire organization is a major secret of the heavy hitters.

See you on stage!

I appreciate you.

David Ledoux
Author: The Ultimate MLM Blueprint For Massive Success

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David Ledoux has been involved in the network marketing industry for 15 years. He is an author, speaker and million dollar earner. To discover more jealously-guarded secrets of making $100,000.00 or more every year through MLM check out his new book, The Ultimate MLM Blueprint for Massive Success. The book and a FREE MLM Training ezine are available online at

http://www.ilovemlm.com
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