A Peek Inside My Marketing Crystal Ball

MLM Training From:

MLM Money 4 U

A Peek Inside My Marketing Crystal Ball

by David Ledoux, Founder ILOVEMLM.com

The scruffy looking fellow sauntered up to me at the back of the meeting room. His gaze was shifty, his manner nervous. He cleared his throat, stammered an introduction and stuck out his hand. That's how I met one of the largest internet lead brokers in the world recently in Houston, Texas.

The dialogue with him was worth the entire price of the plane ticket to the seminar. He introduced me to two other huge lead brokers. And what they shared with me blew my mind. Kind of. In retrospect, it confirmed for me what my intuition had been telling me.

Email marketing is dead. (nearly).

The three huge lead brokers confided in me that they were planning to quit the online lead business. They moaned about the changes in spam laws by the states, the vicious ISP mail filters, the bounces, the general malaise of prospects, low conversion rates and the weather. They were lower than a snake's belly. These 3 millionaires had all watched their gold mine tapped to near empty. Problem was they had bought cars, homes, and toys hoping the gold rush would continue...

When I got home from Texas, I got a call from one of the largest fax blasters in the world. They used to call him the Junk Fax King. This guy had made as much as a million a year generating leads via blast fax. The transition to the web hadn't gone quite so smoothly when new laws killed his fax business overnight.

He offered to sell me his database. He was getting out of the industry entirely and was going into real estate.

Hmmmm...

I spoke with 2 more online marketers of e-books and newsletters. They both told me that they have stopped all online marketing and are returning to mail order. They sold their existing web businesses and are going back to the 20th century....

The synchronicities kept coming. That night a huge lead vendor called to pitch me on some penny leads. As much as I wanted, 30 days old, 8 cents each. I wasn't particularly interested. I told him about the other guys.

"More for me, excellent!" was his response. He owns his own server bank, has 2 full time staff to make sure his email somehow gets through, and mails 15 million emails a week. A week!

"This business is for the big dogs now, David!" he chortled.

When the masses zig, the smart money zags....

You know what I'm talking about. If you do any kind of email marketing, you know that response rates are dropping through the floor. I remember when 1000 leads in a 10 series email would generate 90 leads. Now you're lucky if you get 9.

Here's my advice:

1) If you currently rely on bulk email, you need HUGE numbers. Get your list over the half million email mark as soon as you can. You can compensate for filtering and dropping conversions with bigger numbers. Our office can help you in this regard. Contact Chris for details.

2) Wean the smaller players on your team off dependence on bulk email. Move them towards generating their own leads through pay-per-click engines like Google and Overture.

3) Experiment with "Offline-to-Online" lead generation. I am using drop cards, flyers, posters, signs, car lettering, inserts, and small ads with some great success. I drive the lead into my online marketing machine for education and follow-up, without the reliance on email marketing.

4) Plan for the worst. Imagine that legislators kill email marketing the same way they did fax blasting. What will you do? What will your team do? It could happen within 12-18 months!

I look at the reliance on email marketing the same way as the tape wars of the mid-nineties. Remember Dead Doctors Don't Lie and the Ray Cassanno tape? The bulk mailing of audios died a gruesome death. So will bulk emailing.

For 56 years, network marketing has been a people building business. My crystal ball tells me that those that are best in being in front of emerging trends (or RE-emerging trends!) will prosper.

Good luck in your marketing adventures!

I appreciate you!

David Ledoux
Founder ILOVEMLM.com

******************************************************************************
David Ledoux has been involved in the network marketing industry for 15 years. He is an author, speaker and million dollar earner. To discover more jealously-guarded secrets of making $100,000.00 or more every year through MLM check out his new book, The Ultimate MLM Blueprint for Massive Success. The book and a FREE MLM Training ezine are available online at

http://www.ilovemlm.com
******************************************************************************