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MLM Money 4 U |
What it Takes to Be Successful in
MLM/Network Marketing
by Randy Gage
Network Marketing is perfect for everyone. However, everyone is not perfect
for Network Marketing...
I believe Network Marketing is an amazing business, and truly is the last
bastion left in the free enterprise system where someone without education,
famous bloodlines, or large investment can become wealthy.
The benefits are extraordinary. Unlimited income potential, tax breaks,
travel opportunities, and the chance to help others while you are building
your own success. But it's still not for
everyone.
Why?
Because it takes a certain personality type to be successful. So, while I
would certainly urge anyone who desires a better lifestyle to consider
Network Marketing as a career choice -
before you commit to doing that, it's better if you give yourself an honest
evaluation.
Most people equate security with a nine-to-five job. They see the rat race
as a necessary evil in life.
Network marketers suffer from no such delusions. They see a job as an
insidious trap - one that gives you just enough income so you are afraid to
forego it - yet not enough to achieve any financial independence or
security.
They look at people clawing their way up the corporate structure with the
detached wonder you would expect to see on the face of a ten-year-old child,
watching the activity in an ant farm. They know that we need ants in this
world, but they don't want to be one.
Most people strive to maintain the appearance of having a good job, even if
it's one they despise, because that is what society expects of them. They
look at "real" jobs and the status quo, and just accept them as necessary
evils, because "that's the way it is." But network marketers dream of a
career of limitless potential, personal development, and growth, and then
work until that dream becomes a reality. We look at the rat race and
wonder why people would forego their human dignity in the pursuit of a
steady paycheck.
Make no mistake: if you need someone checking over your shoulder, you can't
seem to motivate yourself, or you need the security of a Friday paycheck,
then Network Marketing is not for you.
You will need an entrepreneurial mindset if you expect to last in this
business. Not everyone has this. Imagine not getting a paycheck every
Friday. No guarantees. Just a big bonus check, which is directly dependent
on what you produce.
If that scares you, you may be better suited for a corporate job. If that
excites you, then you are a good candidate for the business.
As a rule, strong personality types do best. You must be self-motivated,
able to work without supervision, and good at follow up. And while you must
be a strong personality, you also must be smart. Here's why...
Network Marketing is a business of duplication. A big part of the business
is the ability to follow the successful patterns, strategies, and systems
developed by your company and sponsorship line. It means less personal
glory, but more personal security, because your business is not so dependent
on you.
So smart networkers adopt the systems and procedures that have been
successfully demonstrated to work from their sponsorship line. This
ultimately gives you better security, because you can later back off from
the business, without a decrease in earnings.
If you are insecure, the business will be quite difficult for you. You must
have the ability to keep your confidence and maintain your self-esteem in
the face of peer pressure and
challenges. What we are doing is different. Many people are threatened by
things they don't understand. That will make some of the people you know
suspicious, others will be skeptical, and yet others will be jealous.
So when you proudly announce to the world that you have joined a network
marketing company in search of a better lifestyle, don't be surprised if
some of those people assault you with all the reasons you shouldn't...they
wouldn't...and you couldn't, possibly succeed in such a venture.
Then these "well-intentioned" souls will regale you with one horror story
after another, of people who tried Network Marketing and failed, bought a
garage full of products in the dream of instant riches, or contracted an
almost fatal case of hives from using some MLM skin-care product.
Many people are not willing to be wealthy. They have been raised with "lack"
consciousness. They subconsciously believe they are not deserving of riches;
they mistakenly believe there is something spiritual about being poor; or
they have discovered that becoming wealthy involves a degree of work.
It's highly likely that these kinds of people are all around you. And
nothing is more threatening to these people than to think that someone they
know is becoming successful. They will do
anything in their power to dissuade you, and in some cases, actually
sabotage you. If you want to make it in the business, you must believe in it
strongly, and not need the validation of
others. My career took a dramatic upswing when I learned a valuable
lesson...
I stopped taking financial advice from broke people!
When I started the business, I was penniless and struggling. Unfortunately,
most of the people I knew were also broke and struggling. They all tried to
talk me out of the business, and convince me it couldn't work.
I came to realize that these people didn't know anything about business
success. So even though they were well meaning, they were in an area they
were not qualified to give advice on.
I learned to go to people who had already done the business successfully.
When you understand and act on this, you dramatically increase your chances
for success.
Another mandatory requirement for long-term success is conducting your
business with integrity.
Although there are some examples of people bringing down big- dollar incomes
instantly by filling someone's garage full of water filters (or diet
cookies, or whatever), those incomes don't last. It's only a question of
time before these people run out of prospects to front-load and must find a
new program to work where they can start the process all over again. Long
term, these kinds of practices will ultimately destroy your business.
In this business, when you sponsor someone, you are, in essence, his or her
partner and mentor for life. Even after they learn the skills you teach them
and become high-level executives themselves, they will always look to you as
a compass for the moral fiber, accountability and work habits of the
organization. Much more than traditional business, Network Marketing
revolves around the trust between the sponsor and his or her distributors.
This is the strongest recruiting asset you possess. Millions of people are
fed up with the dysfunctional relationships, gossip, office politics and
lack of accountability in the corporate
world. The honesty, accountability and sense of community in Network
Marketing will attract them even more than the money, cars and trips.
If you ever lie to your distributor - even thinking it's for his own good -
you will destroy the bond that is the foundation of the business. You will
also eliminate one of the most powerful enticements that attract people into
the business. Distributors who have built lasting success have learned that
their word must be their bond, and integrity is sacred.
Another important prerequisite for Network Marketing success is good
teaching skills. Here's why...
About ten percent of people are sales types. They like to sell; they're good
at it; and they don't fear rejection. About ninety percent of the population
rank selling on their list of things to
do right up there with jumping into a pit of rattlesnakes. The mere thought
of rejection sends them scurrying for the cover of their comfort zone. If
you make cold calling, knocking on doors, and approaching strangers on
street corners part of your recruiting strategy - you will scare away ninety
percent of your prospects instantly.
Because they cannot see themselves doing those things...
In fact, only one person in a thousand will be successful with those types
of approaches. Worse yet, because these techniques are hard to duplicate,
people will have to keep sponsoring massive numbers of new distributors on a
monthly basis, just to keep their income steady. All the rah-rah hype they
can muster will not change this. They have no residual income security and
will have to rally and rebuild lines every few months.
By contrast, successful network marketers concentrate on simple,
duplicatable actions that they can teach to anyone. Their number one
priority is making sure that their organization knows everything they do.
The people they bring into the business can readily repeat the same actions,
so the organization grows faster.
You will find that schoolteachers, professors, karate instructors, piano
teachers, and anyone with good teaching skills usually excel at Network
Marketing. So if you enjoy teaching,
and are good at it, you're very likely to be successful in Network
Marketing.
The next thing you have to do to be successful is commit to daily
self-development time. Usually the early morning or last thing at night is
the best time to do this. The kids are asleep, there are fewer distractions,
and you can concentrate on you.
It's important that you set aside this time each day for quiet reflection
and self-development. You need a learning library of books, videos, and CDs
to stay motivated against negative
programming, learn new techniques, and keep your focus.
Initially, I thought that success would come from changing others. I soon
learned that real success comes from changing yourself. The actions you take
and the examples you set, create a ripple effect that impacts everything
around you in a positive way. I believe that your network grows only as fast
as you do. When you are growing each day, so is your business.
So you can see, the business of Network Marketing is quite different from
the corporate world. It takes a certain entrepreneurial zeal, and a
self-motivated mindset. You must
have strong self-esteem, and conduct your business with absolute integrity.
And finally, you should be willing to submerge your ego where necessary and
utilize the systems that have been developed by the sponsorship line above
you.
If the previous paragraph describes you...or how you'd like to be...then you
are a great candidate for the business. You have what it takes to be
successful in the business. If you haven't already got it, may I suggest you
get a copy of my book,
"How to Build a Multi-Level Money Machine"?
It's a nuts 'n' bolts textbook of how to build the business. You'll learn
where to find the best prospects, how to approach them, the best ways to do
presentations, and how to manage the organization once you have a group.
There are also chapters on working with long distance lines, and using the
Internet to grow faster. It's now available in paperback, so it's quite
inexpensive.
--Randy Gage
You can order a copy of the book "How
To Build a Multi-Level Money Machine" online at
www.networkmarketingtimes.com
For more than 15 years, Randy Gage has been helping people transform
self-limiting beliefs into self-fulfilling breakthroughs to achieve their
dreams. Randy's
How to Earn at Least $100,000 a Year in Network Marketing
series is the #1 selling album in direct selling history. And his "Escape
the Rat Race" audiotape has introduced the industry to millions of prospects
all over the world. For more resources and to subscribe to Randy’s free
ezine newsletter, "MLM Leadership Report" visit
www.NetworkMarketingTimes.com.
